Write Better Content Which Gets Shared And Viewed By Following This 8 Tips

10 Ways To Write Better Content That Gets Viewed And Shared

We all want our blogs to be the next big thing. But to make that happen, we need to make sure that our content is highly shareable. Blogging is a skill, like any other. And like any other skill, you can get better at it or hire someone that is already good. 

That’s where these 10 tips to writing better content come in. These tips will give you the tools you need to improve your content and make it more shareable. So, next time you sit down to write, keep these tips in mind!

Tip 1: Write in a conversational tone

That’s not to say you shouldn’t take your time and have a point you’re trying to make. But also make sure that the tone is conversational and easy to read for your audience. Try using passive voice if possible. Passive voice is used when you don’t have to specify how something works, because it’s assumed that people can figure it out. 

This will help them get through your content faster, as opposed to reading pages and pages of seemingly random information. Telling people exactly what you’re going to talk about allows them to focus on what’s important.

Tip 2: Don’t forget to include an image

You know that image gets all the followers clicking on your blog’s visual. Well, it doesn’t need to be an image from your favorite social media platform. It doesn’t even need to be an image from your latest post. If you create a good-quality image that’s clear and includes your name, you can use it on every single post on your blog. Don’t be afraid to talk about other topics.

It’s a well-known fact that more people share content that’s related to the content they share. So if you have a decent and interesting article to share, you should absolutely include it. This doesn’t mean you have to stick to only one niche and only write about that. Many bloggers choose to share a lot of content on topics they’re not experts in.

Tip 3: Do your research

Research is essential for any type of writing. It’s what lets you write great blog posts without having to know everything about the topic. But while research can help you write great posts, it can also get in the way of writing them. When you’re researching, you need to be able to articulate your thoughts, and that’s not always easy. 

You don’t want to spend weeks putting together your piece only to have it accepted with an explanation that your readers are better off without. Take a look at this example from the buffer blog. Once the content was ready, published the piece, and a week later publish a more polished version without the research. You will kill your own post.

Tip 4: Use “you” in the post

In almost every blog post, I see a glaring omission: the use of “you”. “You” is one of the best ways to make your content more likely to be shared. It seems pretty obvious, right? The problem is, too many people get in the habit of writing copy like this: I ran into a lot of resistance when I posted this article. People who saw my content posted a lot of comments telling me that it appealed to a lot of people.

Tip 5: Use humour

One of the quickest ways to improve your content is to make it more shareable. So it’s no surprise that humour is a great way to do that. Laughter and positive emotion can spread the most, so use it to your advantage. A good example is this post we did about why you shouldn’t use #ImACeleb without transparency. 

Although I think most of my audience enjoyed the post, I also got loads of replies from people who disagreed with the post and felt it could be improved. The reason they disagreed was because they had interpreted the post differently. 

Tip 6: Keep the article short

People have short attention spans and they won’t stay around long enough to read a novel. With that in mind, avoid rambling, no-holds-barred long posts that are impossible to read. Instead, aim for bite-sized posts with carefully chosen data and compelling supporting evidence. And when possible, keep the post within word limit. 

Your verbal posts will suffer in search rankings because Google doesn’t make any provision. Run your article by your audience. Have you ever spent a great deal of time writing something, only to find out that the audience you’re pitching it to couldn’t understand it? If so, you’re not alone. An article that gets bad feedback from potential readers can be damaging to your brand simply due to over writing. Hence, keep the article short and keep up with the constant content.

Tip 7: Add an interactive element

The secret to creating engaging and shareable content is to use the tools and features that your audience is already accustomed to. We want to give our readers a feeling that they’re not just reading a dry blog post. We want them to be engaged and feel like they’re part of the conversation. That’s why we add interactive elements like polls and questions to our blog posts. 

We want readers to share our content, and that means getting their opinions on what they’re reading. There are a lot of good things that a poll can add to a blog post, but the two main things we’re after here are: That readers feel like they’re participating in the conversation.

Tip 8: Create a listicle

Content creators in every industry are always looking for ways to keep their readers engaged. These lists are one of the most well-known ways to do that. Here are the two main types of lists you can create: The informational type — including infographics, explainers, and lists. And the aesthetic type — including GIFs, collages, and memes. The use of an eye-catching headline can help draw attention to your content. 

Make sure you don’t just use a single word to describe your headline. It should be a sentence or two, and it should be compelling. Here are some examples of how to use the right headline and hook your readers. Do not edit your title once you create your post. Do not go back and add things, take them out, or change the order of things.

Tip 9: Study the topic

Take the time to research one of the best ways to write the latest content that people want to share. Study the best content aware on the web to come up with great topics for your posts. Look for what works (and doesn’t work) for the digital content, then create a list of common features that work for your post. Study the best content on the web to come up with great topics for your posts. 

Look at what content types your competitors are producing, then pick out elements you can use that are similar to their questionable content.

Tip 10. Be specific

Be as specific as possible. When you write a blog post, the idea is to educate and to inform. If you’re not sure what’s happening in a particular area, break it down by presenting the major points in a paragraph or a short list of bullet points. 

Your goal should be to get your readers through your post in the least amount of time possible. Make every word count with an experienced and skilled content strategist and content developer. You will find plenty of content marketing services providers in market that would help you achieve your targets real fast.