Content writing is not a new idea. In fact, it’s been around for almost 50 years, and it has a rich history in the marketing world. The idea behind content marketing is that when someone reads your content, they are more likely to buy your product.
Content development is a strategy that many companies use to build their brands and increase their market share. It takes time and effort, but in the end, it’s worth it. Content writing is not just writing. Marketing companies have to produce engaging content to entice their readers to buy their products.
Here are some common misconceptions about content writing.
Misconception 1: Content writing is just writing
This is a common misconception. Companies can create many types of content: blogging, infographics, white papers, email marketing, ebooks, and more. Many content marketing companies create content in these different forms, but many do not. Some content creators use simple text formats. Some use images or multimedia. But, all of them depend on quality writing in order to create a good product.
Content writing is not just writing. It’s producing something unique, engaging, useful, and interesting. Content is not just text but various forms such as video content, Image content, GIFs, etc. It’s something that you can feel proud to display or promote. A quality piece of content is the reason that people will buy your product or brand.
Misconception 2: Content marketing is a ‘marketing strategy.’
Most content marketers spend most of their time crafting social media posts, newsletters, videos, ebooks, and other similar content. Although content marketing is a powerful strategy, it is not the only marketing strategy.
In order to have a positive impact, content marketing needs to be done properly, which means your brand needs to stand out from the rest. You need to research your market to discover what your ideal customer wants and needs. Then, you need to figure out how to provide it. This is an example of how content marketing isn’t just a ‘marketing strategy but a whole different strategy to conduct your marketing strategy.
Misconception 3: It’s just for B2C
This is a common misconception. For example, this is a blog written by someone writing about their experiences in running a food company. This person has two products: one you can buy in the store and one you can get online. Many of the companies that are already successful using content marketing don’t target the same audience with their products.
Instead, they have a wide range of products that everyone is interested in. So, while the same industry may be considered B2C, it isn’t true that all content marketing is used by companies that sell products for the customers only. You can create curated content to target the B2B market as well. All you need is the correct platforms and media to target these businesses.
Misconception 4: Content Writing is the same as content marketing
Some companies mistake content writing for content marketing. Yes, it would be best if you had a strong content marketing strategy to build your brand, but content writing simply helps you produce content that will help with your marketing and branding goals. For example, you can use content marketing to sell your ecommerce business. Or, you can use content marketing to promote your ecommerce site through social media.
However, you can’t use content writing to generate sales. It would help if you had a solid and well-defined content marketing strategy to achieve that. Content writing is a team job, sure, you can hire an in-house writer to produce content for your website, and sometimes, that’s a good idea. But it would help if you had more to draw a content marketing strategy out of it.
Misconception 5: It’s for tech companies
Some people believe that content writers only write for tech companies. It’s true that content writers are attracted to the tech industry because it attracts more opportunities for them to grow their careers and make more money. However, there are many reasons content writers can help any business succeed.
For example, some content marketers are talented at telling people’s stories in engaging ways that inspire them to action. Others are good at explaining complex business concepts. And then some writers are passionate about and committed to what they do. When you think of content writing, you can picture a well-written article with perfectly formatted sentences, paragraphs, and headings in all domains and all industries.
Misconception 6: It’s too hard
It’s hard to get your name out there, and the competition is tough. However, the fact is, the more you write, the better chance you have to get your message out to a wide audience. So the more you write, the better your content will become. You don’t have to have an extensive network to write your content.
You can start with content writing samples for as little as 30 hours a month and still reach the same audience. You can also find someone in your network to write content for you. For example, some freelance content writing platforms specialize in writing content, and you can hire them for writing content. As long as you refer to good content writing examples, there is no need for the lookout.
Misconception 7: You have to be a professional writer
Today, content marketing agencies and content writers often see each other as competitors. But, this is not the case. If you are looking for freelance content writing jobs looking forward to working for a content writing company, you may be tempted to think that all content writing agencies have to be full-time writers. That’s not the case; many freelancing platforms hire freelance writers for their talent, skillset, and portfolio.
Content writing is a skill that can be learned, and content writing companies can hire writers from other companies or freelance writers if they choose to. When someone hires an agency or a content writer, they get access to top-quality seo content writing that will satisfy their needs, and in the end, that’s what matters.
Misconception 8: You can’t measure it
It’s not true that you can’t measure the success of your content writing. If you set up suitable systems to track your results, it is possible to see trends and identify areas for improvement. It’s not a science! You have to be flexible enough to adapt to the results that you get. Content writing is hard work, but it doesn’t have to be as hard as it seems.
There are many examples of businesses that have built successful content writing careers. It all comes down to what your goals are and what your needs are. It’s not strategic, but it’s undoubtedly a progressive plan. The reality is that the most successful content writers are well-planned professionals.
Misconception 9: You can’t edit it
Many entrepreneurs think that freelance content writers are just writing once and that you can’t edit it, that it’s unprofessional. Wrong! Writing is writing and can be edited as many times as needed. Editing can be done right within your writing program. You don’t have to go to some editor’s office in the middle of the night or hire a professional editor. You need to understand your client’s expectations and requirements in detail and act accordingly.
You need to take your writing to Google Drive and simply satisfy the points your clients have issues with. However, writing a good headline will result in quick acceptance of your article. On the other hand, a bad headline will make an article look no good at all. Hence, focus on headings as they make the first impression, and the rest can be edited gradually.
Conclusion
Content writing is a powerful way to market your business. In the right hands, content writing can bring in big profits. The article you’re reading now is a piece of content that you can use to promote your business and draw more customers. Take advantage of this great writing opportunity!