The advent of digital space has brought about an influx of new analytics and tracking tools that you should definitely be taking advantage of. There are also a few free website analytics software that you can use to grow your business. The first thing you want to do is find one or more of these softwares and get started using them to help increase traffic, improve ranking, and get better conversions from your content.
You must use free analytics and tracking tools for your website: Open Web Analytics, Google Analytics, BidClix, comScore, Technorati, and Usability Matrix. These are just a few of the many available web analytics Softwares available today for your blogs or websites.
As there are several free analytics and tracking tools you should use for your website. It can be overwhelming to try to wade through all the different options available to you, but you need to find a solution that best suits your website’s needs.
Let’s explore a few of them:
1. Google Analytics
These tools are Google’s in-built measurement devices for any given online presence. This means that you can use Google Analytics to gauge your social networking clout by monitoring what traffic you’re generating and the number of people visiting your website. By doing this, you will be able to formulate relevant marketing strategies so that you can maximize potential earnings and so that you can effectively compete in a crowded market.
This is where Google’s in-built social networking tools can come into play. Google Analytics will measure the number of visits as well as interactions with these social networks. If you are active in your chosen social networking network, then you need not worry about your traffic since it will always be there. However, if you’re new to the game, you will need to invest time learning how to use google analytics report properly.
This is where you can find valuable information about your website’s demographics. One of the best website analytics and tracking tools you must use is Google Analytics. You can easily see which keywords your visitors are using to land on your site and get more insights into your website’s contents; you can install Google’s JavaScript code on your site.
Setting up google analytics goals will be able to gauge which of your pages are attracting the most visitors. It will provide you with information such as how many unique visitors you have coming to your site, how many pages views each of your pages get, how many pages are being downloaded from your site, how many times your site has been updated, and last but not least, which of your keywords is being used by the visitors? All these data will be useful for you to improve your marketing strategies.
This softwares will keep track of which keywords you are using on your website and show you which of your pages are interesting and which ones are not. With this data, you will pinpoint that content on your site is appealing to your visitors and which parts need to be improved upon in your marketing strategy.
Finally, to make full use of all the tools available to you, it would be helpful to understand the basic principles of web analytics. This way, you will interpret the results provided by the analytics programs and start making the necessary changes needed to improve your website’s performance. By doing so, you will be able to use all the free website analytics and tracking tools that are available online to make the most out of your online presence and enhance your business’s performance.
2. Open web analytics
Open web analytics is free for everyone and can be used on any web server. This helps you monitor how often someone visits your website and how they navigate around the site. It also tells you how many pages they view and the search engines they use to find your content. This information can help you customize your content to fit your visitors’ needs and help you make more effective content suggestions for them.
These features make it easy to determine how much you should charge for a particular page, and it gives you a good idea of what your competitors are charging for similar keywords. Open web analytics also tells you how frequently your keywords are used and how competitive your pricing for the keywords is.
3. Matomo
Another useful tool is called Matomo and is available for free on their website. Usability Matomo is one of the more recent tracking tools that has been released, and it can help you gain a better understanding of your visitors’ behavior to your site. It provides detailed information about what sites users look at most and what pages they click on most.
Matomo does not seem to contain very many bells and whistles, but the detailed information it does provide is extremely useful. It does not contain much technical information, but the figures it gives are extremely useful and can be a great starting point for your audience’s understanding.
This tool provides comprehensive information about your site and what people are viewing it. One of the most useful features is creating custom reports that show how people are navigating your site, what pages they find most interesting, and other useful metrics. Matomo is a great tool for monitoring what people find on your site and what they are clicking on. It is very easy to use the tool, and you can find instructions and support on the site itself.
4. SimilarWeb
SimilarWeb offers a free service that collects information from your site. This information includes such things as how many visitors visit your site each day when they arrive, what pages they look at most frequently, and which keywords they used to arrive at your web site.
You can also see which of your competitors are creating new content and which of them are pulling content from trusted websites. Besides, you can see which keywords your competitors are using to attract traffic. When you know this information, you can develop your content strategies around those keywords and incorporate them into your site map.
The data collection is not limited to this though, you can een add Similar Web extension to your site. The Similar Web extension provides statistics on the average time spent on each page, how many pages a visitor has visited in a given time, and which search engines led them to your website. You can also find out which keywords were used to optimize your site for a particular search engine.
5. Majestic SEO
This is one of the better free content analytics and tracking tools you must use for your web site. Majestic is a huge database of backlinks, keyword searches, and other useful data to help you improve your web site. Also, Majestic provides its users with links to popular article directories and discussion boards, and forums.
If you want to target highly searched keywords, you need to analyze the ranking pages for those specific keywords. The first thing you can do with Content Explorer is to look at the number of links on each page. Simply enter a page name and then click the link. Majestic SEO can also help you determine how many pages link to each other based on the keywords used in the page titles and anchor text used in the links.
If you want to find out exactly what is appealing to visitors to your site, there is no faster or more effective way to do it than by viewing the data provided by Majestic. If you have some time to spare, this tool can save you a great deal of time analyzing the information provided by Majestic.
6. Traffic Counter
While it may not be as widely recognized as some of the other tools on this list, the traffic counter is still very valuable for free-content analytics and tracking tools you must use for your web site. By viewing the counter on your website, you will determine how many visitors are arriving on your site. This will allow you to adjust your marketing campaigns accordingly.
You can also view the number of new visits that your site is receiving and how many of these visitors are being converted into buyers. This valuable data can greatly affect your marketing campaigns’ effectiveness and help you make the necessary adjustments to ensure your success.
Summing up:
The above are three of the most commonly used free analytics and tracking tools that you must use to understand where your traffic is coming from. Tracking tools are extremely important for any business that tries to sell products or services online and helps to ensure that you are making a profit while providing excellent customer service.
However, suppose you are completely new to online marketing or would rather avoid using a free tool. In that case, there are various tools available on various websites for a nominal fee. These tools are extremely effective and should be a requirement for anyone that wants to market online successfully.
While these tools can be invaluable for your efforts to market your web site, you will still need to add value to your site to be successful. Free content analytics and tracking tools you must use for your web site can be a tremendous help in making sure your site offers the types of things your visitors are seeking.
Take the time to learn the best practices, and your website will be top-notch in no time. As you grow as an entrepreneur, you can expand your business by building on the techniques you already have in place. In doing so, you’ll have more opportunities to earn more money from your business. Learn more about using free content analytics and tracking tools today and watch your business grow.