Has UX become a buzzword around the tech industry? Well, I am not sure about that, but it is undoubtedly an excellent thing to consider a need to create user-friendly platforms for businesses. As far as I understand, the buzzword here is not about creating user-friendly platforms for end-users. The buzzword is more about designing user experience and functionality for end-users.
Designing user experience means using different kinds of technologies to create your target user experience. The focus is on designing technologies that can deliver on expected results and help you have better business results. This is why many companies these days are looking at cutting-edge technologies like Web 2.0 and artificial intelligence to build better web experiences. But here too, designers are looking at a cross-functional and holistic approach to design.
A cross-functional team is composed of people with diverse skills and who can contribute to the overall design. They don’t necessarily have to be experts in the same technology. This helps the team to collaborate and move forward. A holistic approach means designers using various technologies together to build a better solution. Similarly, artificial intelligence can help designers use different kinds of data across a platform without using any specific technology.
So designers are starting to think holistically and cross-functionally. When you build a platform for your business, you want to provide a robust experience for your end-user across different devices, from phones to tablets. Similarly, you want to have fast mobile app discovery, so your customers can get access to their favourite apps. And the last thing you want is for your customers to spend time searching for your app!
Nowadays, mobile device manufacturers such as Samsung, Nokia and Apple are coming up with exciting new features and functions. With the integration of VoIP, Bluetooth, and HD camera, users would enjoy improved performance and enhanced flexibility. Even if you are an enterprise user, you need to look at how you will benefit from this new technology. And that is through mobility. If you need to use a specific feature or application on your smartphone, you won’t have to worry.
And designers are starting to see the benefit of cross-functional design. It helps you get more out of your app and get it out to more customers. Your customers will be able to experience a richer and more engaging user experience across devices. With more flexibility and greater functionality, it’s only one way to make sure that your app will find an audience!