As a business owner, marketing head or social media content creator you are responsible for the content that your company shares with its audience. Creating a social media content strategy is a great way to reach a broad audience, which means that you need to make sure that you have a social media plan to share your company’s content.
But, do you have any idea how to use them to promote your business? Don’t worry, you’re not alone. Most business owners don’t know how to use these platforms to promote their business.
In this post, I’ll show you the steps to set up a social media content strategy for a b2b model.
8 steps to create your social media content strategy for b2b model:
Step 1: Set your goals for social media content strategy
The first step of creating a social media content strategy is to decide your business goals. You must create a social media content strategy based on your current business goals and priorities. You should be able to easily track and communicate your business’s social media goals, which will help you to achieve them.
Creating a social media content strategy is a long process, and you should understand that this task needs more time and effort than other marketing activities. My advice is to focus on the goal to act towards it with the help of content.
Let’s start by setting your business goals that you seek to achieve through the social media platform. Answer the following questions to set your goals straight:
- Which social media platforms should we target?
- The number of followers you should have?
- Amount money we should make from social media campaigns?
- How should we promote?
- What should we talk about?
- Do we want to boost products?
- What should we talk about on Instagram?
You should produce content that is attractive, relevant and valuable to your audience. And it will take you a couple of months to create a really useful social media content strategy.
Step 2: Define your business KPIs
The metric you should be measuring is an important question. Is this the right time to be using these social media channels? What content should you be sharing? These are the main questions you need to ask yourself before creating a content strategy for social media.
Here is what I like to refer to as the “how to measure it” aspect of the social media content strategy. I will give you a list of the “key metrics” that you should track in order to keep the whole process on track. But before I start explaining, let me define what I mean by “key metrics”.
Key metrics is anything that you’re going to track to ensure that you’re always on track and are generating the right amount of traffic to your website. You can also use the words that I used to refer to in my “how to measure it” category.
Step 3: Shortlist the tools to track the KPIs
Before starting a social media content strategy, you should finalize a few tools for analyzing your KPIs. You should know what the different types of tools you will need to achieve your goal. You also need to identify the target audience with this analysis. That will help you to find the potential audiences to focus on.
It is advisable to choose a suitable social media management platform that helps you measure social media success. Your main goal is to use social media to promote your products and services in the best efficient way.
Step 4: Select the social media platforms for your strategy
To get started, you need to decide on the platforms for your social media content strategy. For a b2b model, your target platform could be anything from Facebook, LinkedIn, Twitter, Pinterest, Instagram, to Snapchat. First, you need to identify the customers that you want to target. For example, if you are a sports wear retailer, you would use Instagram for posting photos of their products and customers.
Second, you need to decide on the quality of content you want to share on these social media platforms. There are many different styles of content, and your content strategy should fit the best content expected by your audience. Create your first social media content strategy. Now that you know which social media channels to use, you can create the content strategy.
Step 5: Understand the client’s interest
The first thing to do before you create any social media content is to understand the client’s interests. For example, if a client is interested in taking a latest shoe designs for business expansion, you can promote your product to market while using Social Media for the first time, then you can use these resources to create relevant content for your company.
Work with the network to identify social media networks to create a social media content strategy for your company. For example, if you are a PR company and you want to create content for your clients on LinkedIn, then it’s a good idea to consider using their Groups API to find groups to post content in.
Step 6: Analyze your competitors social platforms
In order to know how your competition is using social media, you need to look at the social networks that they are using. What I mean is that you need to analyze to see what content they are sharing and how they are sharing it. You need to understand that there is a social layer to this, so what you want to see is what content they are sharing.
There are 2 reasons why this is important. Social media is changing all the time. You are already familiar with the social media platforms that your target audience is using. You can also see how they are interacting with your competitors’ content. Refer to this amazing list of tools to spy on your competitors.
Step 7: Creating target specific content
Social media content creation can be a pretty boring process, especially if you’re not a social media content creator. To make it more attractive, you should make it a bit interactive. You can hire freelance content writers or a freelance content writing platform to create amazing content for your b2b social media campaign.
Focus on asking questions to your audience in order to discover something new. Some of the questions you should consider include:
- What does my ideal customer in this niche look like?
- What is the biggest problem of this industry?
- When was the last time I checked into this niche?
By asking those kinds of questions, you’ll get great insights. You will know what kind of content to create for your audience.
Step 8: Schedule your posts on calendar
Most small and medium businesses have enough things going on for them, they rarely have time to schedule posts. But this is a big mistake. Not only is it a good way to save time but it also helps you keep a check on how often your posts are shared on social media. Hence, focus on posting at the right time. Every social media platform has a posting schedule.
If you are a b2b business, you need to be on top of these times. You could be posting at different times like in the morning or late at night to understand which of your posts are well received. Post pictures of your product or services in order to your audience to like, get a picture of your business and buy your products.
Hence, you need to have a proper image to build a brand. Pretending that you are a social media expert is not going to get you the expected results.
Summing up
This guide helped you understand why you need a strategy, what exactly to include, how to measure success. Creating a unique B2B social media content strategy is a great way to generate more leads, enhance your brand’s reputation, and increase customer engagement. To dive into the details you can refer to A Complete Guide To B2B Content Marketing Strategy.
There are many benefits that come with creating a social media content strategy. You can learn more about your content strategies with SearcHound. We understand your audience and its wants and needs to help you gain a competitive edge in your market. We are a reputed content strategy agency that will plan your social media content strategy with any hurdles.
To learn more, reach out to our SearcHound team, now!