Marketing content is one of the most powerful ways to reach potential customers and keep them coming back for more. But it’s not easy – creating content that people actually want to read. It takes a lot of time, effort for a marketing strategist to achieve that!
That’s why we’ve created this blog post to help you create content that’s truly engaging. These 8 proven steps will help you create content that your customers will love and share.
Step 1: Define your target audience for marketing content
Defining who your ideal customers are, and why your intended audience will benefit from your content, is vital to designing the right marketing content. Why? Because you want to reach the captive audience who are most likely to buy your products or services.
Your ideal customers are people who have a genuine need for your products or services. They’re people who buy things from you regularly. People who have a track record of using your products or services. It might be someone who is in the middle of building or buying a house. Or perhaps it’s someone who is a member of an online forum who’s buying a new car for the first time.
Once you’ve done your ideal audience analysis, you can start thinking about how to provide them with truly engaging content. Give them the reasons to share your products and services. We’ve all been in that situation but you need to create a unique marketing strategy that strives and bare results with marketing content.
Step 2: Create a content plan for marketing content
You’ve already got your idea of the content you want to create – but that’s only half the battle. As we mentioned earlier, you need to make sure that what you create works marketing effectively and it actually resonates with your audience and results.
Here are some great questions to ask yourself as you build your marketing content plan:
What kinds of questions does your audience ask you?
What topics do your audience find most interesting?
How can you reach this audience, and give them what they’re looking for?
What are your goals in creating the content you want to share with your audience?
If you want your content to help your customers, you need to break it down into smaller and more digestible chunks. Otherwise, you’ll be just twiddling your thumbs with no clear end goal.
Step 3: Write engaging content
The most important part of creating content is writing engaging content. As James Clear put it in his brilliant talk, what you write is less important than how you write. If you focus on the writing instead of the data, then your content will probably be boring to read.
So how do you create content that will engage your audience?
According to David Ogilvy, you should write in the “golden ratio.” That means: Only use 50% of your content to describe the problem. Use the other 50% to describe the solution. Use the golden ratio to create content that’s engaging. According to David Ogilvy, the golden ratio for content should be used when creating content.
For more tips on how to write engaging content, keep following SearcHound.
Step 4: Generate interest with headlines
Spending time on crafting compelling headlines and writing compelling copy is your key to generating the kind of interest that leads to conversions. There are several headlines you can try, and there’s no right or wrong way to create a headline, but remember the basics such as make it creative and attractive. It should give a brief idea about what the blog is about.
You might be thinking about the most easy target near me to capture or the super target near me to make them your customers. That is possible only with the good headlines for different media. Conduct your media content analysis before you publish your content. Read the step-by-step guide to writing powerful headlines for your blog.
Step 5: Target your audience with images
Humans are visual creatures, so creating a powerful piece of content that shares insights through images is a great way to get attention. Be yourself and tell the truth. According to research by Wieden+Kennedy, when your brand team shows customers a “fake” version of the company, 80% of them believe it’s the real thing.
The same research also found that three times as many people trust an honest brand image over a company logo. And research shows that this kind of personal branding can make you more likable. Show that you care about your customers: Another great way to create genuine, captivating marketing content is to show the customers that your team really cares about them.
Step 6: Use rich media content
Just look at any video advertising or social media posting. Every piece of media is a rich media. Think of rich media content as media that has great audio and video included. You want content that focuses on value-added or specific topics, not on how you solved a common problem. Want to highlight your company’s specific customer support staff? Great! Share stories and behind the scenes insights of the company’s current and previous employees.
Rich media content has many benefits: It will attract attention from both users and users of social media platforms. It can serve to build trust between you and your users. By posting the content, it gets shared with others who might benefit from it. It gives users a tangible reason to share, re-share and reply to your content.
Step 7: Use irresistible calls-to-action
It might sound obvious, but when we ask the experts, most marketers don’t include call-to-action buttons or links to download a free ebook or downloadable content. Let’s face it – a download is the equivalent of nothing. Let’s start with the download button – most people are reluctant to click on it if they don’t really need to.
And if you want people to share your content with their networks, you have to provide them with a way to do it. And we don’t mean embedding a media player. Focus on the details This is simple, right? All that you need is a few words. That’s it. However, there’s a lot more to it than that. A call-to-action needs to be enticing, yet not so tempting that your customers will get discouraged.
Step 8: Measure the results
Are you losing money by publishing useless content? If so, you should change your strategy to produce something that will generate leads. By measuring the success of your content, you’ll get a better idea of what type of content generates the best results.
For example, maybe you can increase your traffic by generating more content for your ecommerce store, or perhaps your content generates better leads than email marketing. By getting feedback from your users, you can generate the best content for your customers. Your bottom line is your priority. It might sound silly, but the quality of your content matters more than anything.
Targeting and retargeting has become a lot easier in the past few years. Social media has made it easier to reach the right audience with the right message. When you publish great marketing content, you’ll quickly build an audience. This audience will share your content – increasing your overall reach exponentially.
It’s a good idea to start experimenting with your existing audience before moving onto growing your following on social media. Thanks for reading this article. If you found it helpful, please share it with your friends and followers on Twitter, Facebook and LinkedIn.