Do you know the number one thing that makes content go viral? Anecdotal evidence, data, and my own experience tell me that it’s the quality and relevance of the content. If you want your content to receive the attention it deserves, then you need to make sure it has a powerful message that people want to share with their friends.
And here’s the good news: Creating irresistible content is not as hard as you think!
Here are nine sure ways to create content that gets shared like crazy.
9 Ways to Create Irresistible Content
1. Keep It Relevant
You need to ensure that your content developers you share are relevant to the people on your network. This isn’t just a thought or theory: it’s proven by the fact that there is a law of diminishing returns. As more and more people share content, the ROI of your posts gets smaller and smaller.
Use experienced content strategists to make it rich and interactive. People crave interactivity, and sharing content that makes them think is an easy sell. People love to share content that adds value to their lives. Think about content providers that provides Google forms, polls, photo filters, shareable text, and more. These are all things that take your content to the next level, and create opportunities for your audience to give your content a vote of approval.
2. Choose a Relevant Topic
The number 1 most valuable thing you can do to establish yourself as an expert is to be considered an authority in your chosen field. Start by finding the topics that your audience cares about. For example, if you’re a lawyer, create a series of blog posts that discuss the legal issues surrounding privacy.
While you’re at it, write a how-to post that explains the nuances of hiring a lawyer. You can do the same with any topic that people have strong feelings about. For example, if you are the founder of a start-up company, create a series of blog posts that explain how to market your product effectively. Define your narrative before you write a single word, ask yourself this question: “What’s the story that I’m trying to tell?”
3. Address a Common Problem
The entire purpose of your content is to solve a problem for your audience. It sounds pretty basic, but too many people make the mistake of not putting enough thought into their content before they publish it. And it’s hard to create constant content that’s relevant, unique, and valuable if you don’t know your audience. “There’s a saying that goes, ‘find out what your readers want.
Your content should be addressing the readers’ pain points. If they’re struggling with a particular thing, then that’s where you should direct your content.” To get your readers into your shoes, try to take a problem you know they’re facing, or a problem they’ve struggled with before, and focus on that topic in your content.
4. Answer a Potential Customer Question
People like to share the stories of people who are in the same situation as them. The solution is to address a problem people are having. Generate questions in the audience’s favorite way to generate questions is to put myself in the shoes of a customer and ask myself questions.
Here are five questions you need to ask yourself before writing content: Does this make your audience think? What kind of feelings does it evoke in them? What emotions does it cause in me?
5. Share Your Expertise
By sharing your expertise and knowledge, you are making your content appear valuable. And people tend to value that sort of thing. For example, people will share your tips and advice more if they think you’ve actually done it yourself. This is why it’s important to remember that you’re just sharing your opinion here. You’re not advocating for some popular position or idea.
It’s your passion and expertise that you’re sharing. And, of course, if you’re a marketing expert, then your expertise should be focused on how to improve customer satisfaction and retention. If you’re a business owner, your expertise is a small business insight or strategy that will help you create a better customer experience. That’s something that people want to share with their friends.
6. Provide a Solution
I’m not talking about you writing a blog post about a recent activity that your company did. I’m talking about solutions that will make your customers’ lives easier. People want to engage with a brand that offers a service that’s good for them. So if your brand can help people in a way that gives them value, they’re going to want to share your content with their friends.
Position yourself as a professional expert. The more data that comes to the forefront, the more credible you become as an expert in the space. If your customers know that you’re an expert in their industry, then they’re more likely to trust you with their financial information and want to engage with your content. In the past, you might have needed to work hard to earn this trust; now you just need to share great stories of your existing clients.
7. Give Your Opinion
Of course, you don’t need to respond to every comment. But don’t leave a comment if you don’t have anything good to say. When you add the value your readers need to make their lives better, they’ll share your post with their friends and followers. Instead of just calling out problems, try solving them.
Here are some ideas to get you started:
- Find ways to solve problems in your business.
- Encourage your readers to practice a quality habit or idea.
- Get into a discussion of an important topic in your industry.
- Make it a great conversation.
Yes, your content needs to be short, but don’t make it too short. One of the most important principles in marketing is to make your content sticky. That means that once your readers are done reading, they will continue to be engaged.
8. Be Unique
One of the biggest mistakes you can make is writing similar content to what your competitors are doing. That’s because by simply copying and pasting content that was already written by someone else, you’re effectively plagiarizing that person’s hard work and inserting your own content into their slot. As soon as you start to do that, people will realize your content has no unique value and won’t share it.
Your content needs to be unique. Just because you’re copywriting the same ideas as another person, it doesn’t mean you’re creating something new. The best way to come up with unique content is to find something you’re passionate about. And as the saying goes, “When you’re passionate about something, it shows.
9. Be You
To create really compelling content, first and foremost you have to be you. Get in touch with your soul. Express your true self in your writing and get the best content editor for your piece. Have an interesting hobby? A talent or skill you’re proud of? An inspiring story you want to tell? Once you realize your mission as a writer, you’ll start looking for opportunities to share your story.
You’ll also be able to connect with like-minded people online and create opportunities for them to join you in your adventure. It may take a while to find your voice with multiple content writing examples. It might be a long time before you’re truly satisfied with what you write. But you’ll find your digital content voice when you follow your gut and write from the heart. You’ll be honest and vulnerable in your work and people will see it.
To create stunning creative content, you have to be consistent and active. If your content developers aren’t consistently in creating fresh content along with content automation, your audience will get bored and start looking elsewhere for content they can rely on. Weave your brand message into each post, and always make sure that it helps people get more results.
If you’re already using these tips for content development and SEO content, be sure to share this article on social media to stay on top of the game.