Develop your Brand Identity With This Simple Steps

How To Develop a Brand Identity: A Simple, Step-by-Step Guide

Branding is a buzzword in the business world. Yet, it can be murky. 

So, what is a brand identity truly? 

How do you go about creating one? 

When you visit a website or company, do you get a sense of who they are, what they stand for and what they do? 

Well, developing a brand identity is the process by which you create that perception in the mind of your potential customers. But it’s not as hard as it sounds if you follow this guide. 

Read on this step-by-step guide to develop your own brand identity.

The Importance of a Brand Identity

In the business world, “brand” is a synonym for “identity.” That is, brands establish themselves in the minds of customers as an organization that stands for certain ideals. Many successful brands explain how a company’s brand identity is reflected in the products and services the company offers. 

In other words, a brand identity prism creates an “illusion of reality” in the minds of customers. When customers think about your brand, they form an opinion about you before they ever meet you or try your products or services. This allows you to establish your identity in the minds of your potential customers. 

This applies to every kind of business. It can be even used in the marketing realm for your company to make it appear more professional and credible.

The Process of Developing a Brand Identity

Now, this process is not for the faint of heart. However, you can do it over a period of time. The following are just some of the things you will need to consider as you get started. 

Use a short, simple and memorable name preferably a single word. The way you say something is very important. For instance, you could use the word “Free” and it would have to be capitalized. To make it stand out, you would need to make it as short as possible. 

If it’s a different color or any other symbol, you will need to make it very large and block it out completely with a caption. The main things to focus on are: Do they actually mean what they say? Does it tell me what they do? What does the name communicate? Are they adding a sense of importance? Does it stand out? Is it easy to say?

The Components of a Brand Identity

A brand identity is composed of four elements: a logo, a slogan, a color scheme and a color palette. The logo, also called the brand mark, is an essential component of the brand identity. The logo usually contains the brand name or corporate motto in the fontface and other important details such as the color, shape, and size of the logo. 

The slogan is the main message that your brand conveys to the world. It has to be short and is usually in a familiar font face and sound and feel. The color scheme of your brand reflects the personality and message of your brand. It is therefore important to consider your brand’s color scheme carefully to ensure that your color choices do not clash or clash too much. The color palette refers to the colors that your brand uses throughout the brand identity.

How to Develop a Logo

What is a brand identity? In its simplest form, a brand identity is the visual representation of your business. Your logo is the brand’s visual “tell,” much in the same way a company’s tagline is the company’s own unique selling proposition. Your logo is the visible face of your business and is intended to convey a clear message to your customers, prospective customers and those who simply glance at your website. 

Here are a few quick rules to follow when developing a logo.

  • Choose your logo to convey what your business does well. 
  • Pick the logo that will stand out to the majority of people when you share it with them. 
  • Pick the logo that will stand out to the majority of people when you share it with them.

How to Develop a Color Palette

Many companies produce products for a specific purpose. A shoe company might focus on footwear, a computer manufacturer would only produce hardware and a pharmaceutical company would only produce medications. When you purchase their products, you know what to expect. 

Each type of product is manufactured according to their specifications. Some companies are trying to stand out from their competitors by devising a signature color for each of their products. This is a great way to gain some differentiation from the competition. 

Color theory can be a very confusing subject, which is why this guide is broken into three parts. The first part deals with choosing the proper color palette for your business, which is usually based on your industry and niche.

How to Develop a Brand Name

I’m assuming you already have a name picked out. You know, something you like and that is easy to remember, like Google, Nike, Puma, or Reebok. A few simple things you need to take into account when creating your brand name. 

  • Choose a name that’s unique. 
  • Check out this list of 500 names that are easy to remember. There is bound to be one that will be a great brand. 
  • Choose a name that people can relate to. Don’t pick a name that is so difficult to pronounce that it will drive people away. 
  • Spend some time writing a catchy headline. 

The name has to be short. A really, really short one. The name has to have a nice ring to it. Many people don’t even know how to pronounce your name if it’s not short and simple.

How to Develop a Tagline

The first step is building a brand identity. This is the approach you take with your product or service, in order to give potential customers an idea of who you are. Many of the popular words used to describe our favorite brands are here. They are innovative.

This is an adjective used to describe a business that has taken risks, done something unusual and pushes the boundaries of what was previously thought to be possible. – This is an adjective used to describe a business that has taken risks, done something unusual and pushes the boundaries of what was previously thought to be possible.


Creating a brand identity mockup is the foundation upon which your online marketing strategy will be built. It sets the stage for everything that will follow. 

Here’s to a successful 2021!