If you’re a business owner or marketing professional, Twitter is a powerful tool for reaching your audience. It only takes 140 characters to share your thoughts, advertise your products, promote your services, and more—and it’s entirely free. Twitter can help your B2B marketing efforts big time.
Twitter is a great platform to spread the word about your company and your products. But, it can be tricky to get followers on Twitter and stay engaged with your community. After all, you have limited characters to make an impact and share your thoughts, so be sure to stay focused. Use Twitter to help your company, but not your business. Set a profile purpose that fits with your marketing goals.
That’s why I’ve compiled this list of 10 strategies for how to get more out of Twitter for your B2B business:
1. Increase Your Audience
You’re going to need to get more followers on Twitter if you want to have an audience. It’s been proven over and over again that 10-15% of all Twitter accounts have fewer than 10 followers, and over 50% of Twitter accounts have fewer than 100 followers. This means that there’s a lot of room for your business to grow. So, start with making efforts to increase your audience.
Start with following a few accounts that you’re interested in following, and gradually take some steps to be one of their followers, and then one of their close networks. Building your following on social media is a form of marketing plan for businesses. People love interacting with other people on social media, so your next best move is to make sure that people know you exist and care about what you have to say.
2. Build relationships with the right audience
There are a lot of business leaders that can’t seem to resist the temptation of social media. Use twitter to achieve that goal. Reach out to people and share useful information with them about the company’s achievements to drive more engagement. If you have already tried to build relationships with people on Twitter, but failed to achieve so, use different tricks.
Avoid posting from a formal or marketing perspective, and try to engage and provide value to people into their interests. If your niche is tech or graphic design, try to collaborate with other designers to share inspirational stories. If you specialize in fishing, don’t just brag about catching a large-scale fish, share tips to catch fishing tips.
3. Give important announcements that can spread quickly
Twitter is a great way to send out important announcements to your followers—you can use this platform to promote high-profile events and announcements related to your product or company. For instance, maybe you’re launching a new program. Or you’re starting up a new service. You might also want to promote new press releases or upcoming promotions.
When the public takes notice of your announcement, it will spread quickly. For instance, you could announce a new service, you get a target audience to come out to your event. If you’re giving a keynote speech or seminar at a big conference, your audience might be more interested in attending if you’re tweeting about it.
4. Develop a distinct brand voice and personality
For a B2B business brand, it’s absolutely essential to stay in character. If you’re using twitter to its full potential, your personality will reflect your brand. The key here is that you have to identify what your brand is about, and stick to it. Create a comprehensive and compelling business personality that’s appealing to your audience.
You can’t expect to go viral on Twitter if you lack the voice on a twitter platform. People will read your content if they like it. If you’re not very active on Twitter, you’ll want a professional website that makes it easy for users to learn about you and your business. Sharing the link with your Twitter followers is a great way to get the word out there, too.
5. Use Hashtags
Hashtags are searchable keywords that can be used with Twitter’s search feature. It have a key differentiating advantage over keywords. It allow you to refine your search results, whereas short-form keywords are meant for broader interest and expose a more generalized audience to your business. Using precisely researched hashtags you can narrow your search results to more twitter audience platform that may be specifically interested in what you’re offering.
You can use different hashtags for different types of content. For example, you can use the hashtag #nofilter on your blog, or for a product launch, you can use the hashtag #LoveSquare to describe the product. In short, using a hashtag not only helps increase visibility, but also increases engagement and discussion around the topic. You can use various free online tools to find the correct hashtags.
6. Get Influencers
Twitter is a great place for sharing your message with a wider audience. You can connect with brands, journalists, influencers, and more. Connect with the popular influencers in your industry. You can use Twitter’s Hashtags to reach the influencers in your industry and popular speakers popular in your target audience.
You can reach the Twitter influencers using hashtags to get more engagement for your social media platforms or website. So, find targeted profiles and personalities on Twitter to create your business brand.
7. Engage with Your Audience
Start by figuring out what your audience is interested in, and then focus on creating great content that’s relevant to your audience. At first, you may have to spend some time learning what your audience wants to see. But, remember that a good social media strategy should be about driving interest. One of the best ways to get this engagement is to share great content.
When your marketing strategist shares your company’s intrinsic content and engages with your followers, you’re not only sharing a great piece of information, but you’re also creating a client base. The more you share, the more engaged you’ll get. Twitter can help you get the word out about your company and its products.
8. Maintain a Consistent Twitter Presence
The first thing to do is to make sure that your account is consistently updated. You don’t want to have a slew of tweets all in a row. At least have a set number of posts a day or week. This will help you keep your followers up to date on what your company is up to. Also, in order to grow your Twitter following, you need to have something relevant to say.
Maintain a calendar to stay consistent in your presence efforts. It’s a great way to connect and make your customers grow habitual to more synchronized tweets. If you don’t have a single tweet strategy you can try out live videos, infographics, etc.
9. Use Tools and Automation
Creating content and sharing it on Twitter can be time-consuming and draining. But, without it you’re missing a golden opportunity to stand out in the business noise and drive traffic to your website. Unless you have a big budget and you don’t want to hire a full-time social media manager, it’s time to embrace the benefits of automation. Automation is a fantastic way to extend the reach of your efforts.
Using tools like Tweetdeck, Hootsuite, or Buffer, you can set up multiple automated posts in Twitter and conduct B2B marketing analytics within seconds. For instance, you could use automation tools to send new followers a personalized note about a new blog post, share your latest video, and more. If you’re not updating it, your competitors will.
Read through the 10 popular Twitter marketing tools to grow your B2B business.
We walked through the top 9 strategies for B2B marketers on Twitter. Work on your Twitter profile with a complete strategy. It’s easy to get carried away with so much work for a B2B business owner.
Use this Tweeter strategy if you’re really serious about leveraging Twitter for B2B, then you’ll need to be active. We hope this blog will help you achieve your goals. For more read out the complete guide to B2B content marketing strategy.