The Basics of Keyword Research and Analysis: Everything You Need to Know to Do it Right

Keyword research is one of the most important aspects of a successful SEO campaign. If you don’t know how to do it, your business will never reach its full potential online.

However, finding the right keyword everywhere for your business can be a daunting task. Not only are there a million different tools out there that claim to give you the best keyword suggestions, but everyone seems to have their own opinion on which ones work best.

In this blog post, we will tell you everything you need to know about keyword research and analysis so that you can rank better online and have more success with your SEO campaign.

What is a keyword Research?

A keyword is what people search for every day on the internet. It’s what turns an ordinary search into a real-time, live, targeted conversation. The more relevant your keywords are to your business, the more likely you’ll succeed with SEO.

If you want to rank higher in Google searches, you need to bring up keywords relevant to your industry through keyword marketing. For example, if you own a bakery and want to rank higher in the Google search results for “bakery near me,” it would be helpful to incorporate those words into your content strategy.

The best way to find good keywords is through keyword ranking analysis. This helps you better understand how people are using language when they’re searching for things online—and it will give you great suggestions for keywords specific to your business.

Understanding the importance of keyword research

Keyword research is a process of discovering keyword strategy that are relevant to the content on your website. Some SEO experts say that this is one of the most important aspects of a successful SEO campaign. Keyword research will help you understand which keywords people are searching for. You can use this information to make informed decisions about optimising your website and increasing your rankings.

There are many targeted keyword researching tools available free online that can help you. One of the most effective tools to do keyword research is by using Google’s Keyword Tool. This free tool gives you keyword suggestions based on Google Trends, Suggested Search Engine Queries, and Adwords Competition Tool. It’s not an easy process, though; there are a million different tools out there that claim to give you the best keyword suggestions, but everyone seems to have their own opinion on which ones work best.


How to find the right keywords for your business

One of the best ways to find the right keywords for your business is to think about what you offer and what user persona uses your products or services. For example, if you’re a locksmith, you might want to think about words like “locksmiths near me.” This would be an important keyword because your customers are looking for locksmiths in their area.

Another way to determine which keywords are most important is to look at the keyword phrase bringing people to your site. If someone enters “locksmith near me” into Google, they look for a locksmith close by. You should optimise your page for that phrase. You can also use an online tool like Google Adwords Keyword Tool or SEMrush Keyword Tool to see which keywords bring traffic to your competitor’s site. Once you know these phrases, it’s easy for you to optimise them on your site!

1. Know your website’s goals

The first step to keyword research is knowing what your website’s goals are?

  • How do you want your website to rank? 
  • What keywords will get you there?
  • Why do you want more traffic on your site? 
  • Are you trying to increase conversions or leads? 
  • Do you need more backlinks or social shares?

Keyword research is an important part of any SEO strategy because it will help you know which keywords to target. You need to know what keywords will be best for your site to rank higher in search engine results pages (SERPs) and reach new customers.

Knowing the goal of your business and how their respective keyword choices will affect that goal is crucial. If you’re looking for more traffic, using long-tail keywords would be a good place to start. Long-tail keywords are phrases that contain three or more words. These keyword phrases typically have less competition than shorter ones, so they’re easier to rank for in SERPs. 

Even if someone has a similar page ranking, long-tail phrases will still draw in more visitors because they’re different from other pages on the search listing page. This is because people typically click on the second or third result when they find a SERP crowded with similar page. Aim to reach the search result on 1st page to be part of it.

The process of keyword research and analysis

Keyword research and analysis is a vital part of any successful SEO strategy. This process will help you understand what keywords your target audience is searching for and how to use them to rank better in search engine results.

When it comes to keyword research, you want to identify the keywords your target audience is using when they search online. But there are a few different ways you can do this.

First, let’s talk about finding keywords through manual methods. You need to manually evaluate which words people are typing into Google or other search engines to find these keywords. You could also use platforms like Facebook Ads Manager to see which words people are using when they create ads on Facebook: When someone creates an ad on Facebook, they’re required to input a list of interests that align with their business offerings to create the ad; if they enter “shoes” as an interest, then all their ads will show up when someone searches “shoes”.

As far as manual methods go, this is one of the most effective ways to discover new keywords for your SEO campaign. The downside? It’s time-consuming because you have to find these words manually and look at them one-by-one.

Keyword tools for research and analysis

There are a lot of tools out there that will help you find the right keywords for your website. When it comes to keyword research, there are two main categories:

The first is manual keyword research. This is free and easy as all you have to do is create a list of keywords related to your business and with a little bit of research. The second type of keyword research tool is an automated tool that analyses your website and provides suggestions for what you should be targeting. 

These tools can either be paid services like Moz’s Keyword Tool and Google AdWords Keyword Planner or free tools like Google Trends’ global keyword tool or Ahrefs’ Keywords Explorer. Whichever keyword research tool you choose will depend on what kind of information you want to analyse, how much time and energy you want to put into it, and whether you want to pay for the service.

Also explore the how to do keyword research for SEO for more detail guide on analysis. 

Tools for finding keywords

Many tools can help you find keywords for your business, but some are better than others.

1. Google Adwords Keyword Tool:

This is the latest tool from Google, and it’s free! This keyword tool will provide you with a list of potential keywords related to your search term, so it’s great if you’re just getting started or don’t want to invest in more expensive tools. You can get up to 800 suggestions with this tool, which makes it perfect for beginners.

2. SEMrush:

If you’re looking for an advanced keyword tool that offers keyword research, analysis, and suggestions, SEMrush will be perfect for your needs. This tool has over 3 billion data points on the performance of keywords in different locations around the world. You’ll get insights into how people search and what they look for when they click on a specific link. It also provides anchors (keyword ideas) based on what people are already searching for online.


There are many good reasons to perfect SEO for your business. From design to content, SEO is a complex process that takes time and expertise to implement successfully. With a professional team, you can focus on what’s most important for your company while knowing that your SEO needs are being met.

For more information on keyword SEO optimisation, read out the article on tools for SEO content optimisation