Many times I come across people who ask is guest blogging worth it?
Blogging is a great way to reach your audience and share your expertise. But how do you get your writing distributed for a wider audience? Guest blogging is a strategy that can help generate real results for your business.
Guest blogging is the best way for bloggers to get more exposure, and you can make money from it, too. But it’s not as easy as sending a pitch and waiting to see if it sticks. Want to learn how to write guest posts that are not conservative blogging but something that actually gets accepted? Here’s the complete guide for successfully blogging and making money.
What is Guest Blogging?
Guest blogging is when you write for a website and get a link back to your website. That link is the reason that thousands of people visit your site every day. When you’re guest blogging, you can choose to promote your own services or websites. That allows you to build a web of relationships that lead to actual sales.
By guest blogging, you create a list of subscribers or visitors and establish a consistent stream of engagement. In other words, you establish trust and credibility with your audience. That’s what enables them to eventually buy from you. There are lots of ways to get into the guest blogging game such as video blogging, text blogging,podcast blogging, etc. It is one of the most popular and profitable ways to monetize blogging exercises.
Why should you guest blog?
Aside from potentially making money and spreading your brand, guest blogging can help you earn traffic to your site. Think about it: people are more likely to visit your site when they see a post from someone they trust. According to BizSugar, one of the reasons people like to guest blog such as:
- It can offer you an opportunity to share your knowledge
- The chance to interact with others in the blogging community
- Building relationships with people who are in your niche
- The chance to promote and give away free gifts
Ways to Make Money With Guest Blogging
Guest blogging is a way to get your content into another person’s news feed and out to an audience that’s going to love it. Guest blogging usually means that a blog or company you’re pitching will send you a pitch, asking you to write a guest post for them. If you agree, you will write a post in their area of expertise. You will write the post, and they will promote it. In return, you get a guest post and a shot at success.
When people find your post they will click through to your site. They will want to read more, and they will probably pay for that opportunity to do so. Guest posting is not a highly-regarded tactic in the blogging world. It’s one of the most common and effective if you have the right resoueces, but there are few rules for how to do it right.
What are the benefits of successful guest blogging?
According to a survey from WordPress, a lot of professional bloggers are making money through guest posting. In fact, 70 percent of all the affiliate Google links come from blogging networks. That’s why the majority of blogging experts – including the Google affiliate program team – believe that a good blog is the best way to make money online.
Get published on high-profile blogs
If your goal is to be published on reputable, high-traffic websites, guest blogging is the best way to get there. If you aren’t blogging as an expert (I’m not saying you should be an expert in every area) and your aim is to generate high-quality content for a specific audience, then you can contribute your own perspective on various topics.
Some of the most successful websites or brands feature guest posts because they’re a way for them to serve a more broad audience. It’s critical to find a good audience with an appropriate niche so you can write in a way that addresses the needs of that audience. Quality guest posts are one of the best ways to develop a niche audience, as well.
Build your brand and increase your reach
A guest blog is an awesome way to make connections and get more visibility on your own site. The right content is a great way to reach an audience that’s not already a regular reader. Many bloggers build their own audience, and this is a great way to get them involved in your blog as well. As with most things, consistency and quality are the keys.
Start by creating and posting something regularly. A blog post should be updated at least once per week. Guest posting is the most efficient and common way to get more exposure on your blog, but also the most time consuming. Creating your own content and posting it in your niche website will sail you through a long journey.
Read 11 simple tips to increase website traffic through content.
Build credibility and authority
Before you ever think about publishing guest posts on someone else’s website, you have to be completely and totally established in your niche. For example, say you have a blog about PHP. You could easily post guest posts on other sites about all kinds of technology and programming topics. But why would people want to read your content?
You could share the content and people would read it, but if you want a real boost in readership, it’s going to take a lot more work. You’re going to have to share your own content consistently. The point is, it’s going to take a lot of time and effort for you to build up some credibility in your niche. One strategy is to create authoritative content through research and study. This gives you more credibility than a mere blog on a general topic.
How do you make money from guest blogging?
The first thing you need to know about guest blogging is that a lot of brands and marketers don’t take it seriously. They think it’s just some gimmick that won’t bring them any return. You’re not going to get a sale after you write a guest post. You’re not going to land new customers. But here are two reasons why it’s a great way to make money online:
Guest blogging is easy to execute. You don’t have to prep much, and it’s going to be quick and easy. That’s because the great thing about guest blogging is that you can set up multiple posts in a single day. A lot of your audience is going to read the first few paragraphs of each of your posts. So, in a single day, you’ll have a lot of traffic.
Also, there is no need for a high degree of journalism to successfully blog and make money. You just need to be an avid reader and writer. There are many websites where you can find lots of articles that you can submit to as guest posts. You can read the articles and submit the ones you find the most interesting to those sites, using their submission templates.
One of the easiest ways to start blogging is to sign up for a free blogging platform that lets you publish as you go. You can use these to save time and connect with your audience.
How to get started with guest blogging?
Guest blogging, when done right, is a great strategy for driving traffic and generating new leads. Now, we will see what you need to know about guest blogging and how to begin. Let’s check out the steps you need to take to get your guest post published by the right publications, so you can reap all the benefits.
We will start with the key ingredients to a guest blogging strategy. Before you can get started, you need to make a few critical decisions about your guest blogging strategy. This means answering the following questions:
- Which of the following approaches best fit my needs?
- How do you get your writing published?
- How to approach the reputed websites?
Now that you have all the essential answers to start your guest blogging activity let’s understand it step by step:
Get an idea for your post
Where should you start when you’re trying to come up with a subject for your blog post? Think about what you want to achieve from the post. If you want to educate your readers, you might try a post on choosing the right iron such as how to, what to, type of informative topics.
If you want to start slow, you might start with this type of post in the initial stage. Make a list of questions or issues you need to answer. Now, write down these questions or issues and their answers and turn them into questions and answers. Be specific. Don’t just write the topic name but give an outline of how it looks.
Make a list of blog ideas
You don’t have to come up with every single idea for your series of posts. Just write down the things that are closest to your heart. You don’t even have to publish everything you come up with.
Brainstorming is your opportunity to get some good ideas down on paper and add some inspiration. As I’ve said many times before, when you brainstorm, you’re allowing yourself to dream. You’re creating new things in your mind and you’re seeing other places to take the same ideas.
By getting these ideas on paper, you’re connecting some of those dots and you’ll start to find connections between these ideas. You’re putting the pieces of the puzzle together. You’re exploring the possibilities. Writing and publishing ideas means getting them out of your head and into a format that you can share with the world.
To get some more ideas on creative blog posts by reading through the following post.
Keep in mind the blog’s audience and what they are looking for in a post
Before you start writing, it’s important to deliver as per the expectations of your target audience. For example, if you want to write for a parenting blog, you need to keep your audience in mind. Is there a specific age group or topic they would like to hear about? Read the relevant sample blog posts and then craft your article. Consider what they’re covering, and use those topics as building blocks for your post.
The more content you have as per expectations, the more likely you will be to be accepted. Write with your audience in mind. One of the other important things you need to add in an article is plain and simple language, so the audience can understand the content. Pay attention to how you as an author can keep readers engaged for the length of the article.
The common mistakes you need to avoid
Sometimes it’s not about what you want to say, but about how you say it. You want to reach a wider audience to go viral by writing a blog post that will get shared a lot. But what if you want to show your expertise in the topic? Then you need to find a niche where you can really connect with your audience. A very common mistake is to try to attract a lot of readers and traffic by “selling” your content.
But you don’t need to do that, just publish something that your readers can really benefit from. You can actually write something that teaches your audience something new, and make them want to learn more. In my opinion, there are three main mistakes people make when writing guest posts for money.
Summing up
Guest blogging is one of the easiest ways for bloggers to make money. It also offers an immediate way to drive traffic and reach your audience. It’s also the least expensive form of online marketing. If you’re new to guest posting, don’t worry. Now, you know everything you need to know about this strategy in just a few simple steps.
Get started now!