Artificial Intelligence

The Role of Artificial Intelligence in Business Growth

The Role of Artificial Intelligence has become one of the most important topics in usability research. Several studies have revealed that businesses are increasingly incorporating artificial intelligence into their business process. These artificial intelligent software programs have been used to improve customer service, reduce costs, provide search results that are personalized, recommend menus and many more. 

Today, artificial intelligence is found in everything, from e-commerce to theme parks. However, what exactly is artificial intelligence, and how does it impact business process management?

The term artificial intelligence was first introduced by John McCarthy in 1960. According to him, “any program which operates without specific guidance from any human operator will be considered as a machine, a purely physical process, with no cognitive ability”. This definition has since been expanded upon and now includes computer software, devices, and networks. 

Artificial intelligence is useful because it allows businesses to make better use of the available information and data. By focusing on humans and placing it on highly complex algorithms, artificial intelligence will allow companies to improve efficiency, decrease the time required for decision-making, and increase profits. In business, intelligence refers to a set of skills, knowledge, or facts that can be accessed by a user in some manner, usually without manual effort—the brain functions under the assumption that information is processed in a logical order. 

With the help of artificial intelligence, business process managers will tap into this unprocessed data and extract the meaning that lies within it. The increased efficiency provided by intelligence will save companies thousands of man-hours every year and millions of dollars in increased productivity. Many businesses have already taken full advantage of the benefits that come with intelligence. 

For example, companies like Amazon, Google, Facebook, and Microsoft have long used intelligence to assist with product selection, customer service, and sales and marketing. Sales representatives can fine-tune their message based on real-time information that comes from their sales forces. With artificial intelligence, call centre managers can give more accurate and timely answers to customers who may be experiencing difficulties with their computer connections.

The future of business is filled with ever-increasing numbers of business applications that run on artificial intelligence. One of the most popular uses for intelligence in recent years has been in self-driving cars. Although a person driving an autonomous car has no emotions and no concern for the outcome of any situation, the decisions made by an AI car will likely cause it to make a split-second decision that could save its driver from a potentially damaging accident.

The need to implement artificial intelligence will only grow greater as the effects of global warming become more severe. To effectively combat this threat, businesses must find ways to improve the efficiency with which they deliver their products and services. Although there is still much more research needed to fully grasp all the ramifications of artificial intelligence in enterprise solutions, the research that is currently underway provides insight into the areas in which it can most certainly make a difference in the near future.

Whether your business is in health care or finance or transportation, artificial intelligence is quickly expanding the list of possible technologies that could completely alter the way business is done. Stay ahead of time to benefit from the opportunities provided by AI.