Content strategy and content marketing can sound like the same thing. But they’re actually two very different things in the content domain. Content strategy is the first and foremost planning phase of the content marketing process. It involves determining what kinds of content we need to produce, in what formats, and for what channels to reach the right audience.
Content marketing is the execution phase of the content marketing process. It involves generating, developing, and promoting our content to increase awareness of our brand. To make you understand the basic difference, you have dedicated this blog for your understanding!
So, let us get started…
What is Content Strategy, explain with an example?
Content strategy is the process of planning what types of content to produce, where to produce it, and how to distribute it. We’ve all heard of the planning phase of the content marketing process. The execution phase is completely different to planning. The execution phase is about getting things done. It involves setting up our content and marketing teams to generate, produce, and publish the content we need to reach our audiences.
And to achieve a successful execution of the content marketing, content strategy is essential. Basically, content marketing strategy is planning of how we will do our content marketing. It’s not just about planning and setting up your team, though. Read out – A complete guide to a successful content strategy for more details.
What is content marketing, explain with an example?
Content marketing is the process of converting all of the content we’ve created into credible content that gets shared on social media, links back to our website, and ultimately converts a lead or sales opportunity. Essentially, it’s how we use content to drive organic traffic and conversion.
So there’s a company that uses content marketing services as its primary approach to driving organic traffic and conversion: They use “Content Marketing” for their website, social media platforms, emails, launches and advertisements. This company uses branded content to grow their business by targeting potential customers.
What are the differences in content strategy & content marketing?
The difference between content marketing and content strategy is really quite simple. The content marketing is about delivering content to an audience for the purposes of increasing awareness of our brand. Content strategy involves doing research and applying insights. The brand content is all about getting your message out in the world and getting people to engage with it. We can get to that goal by working on content marketing as well as content strategy. There is no alternative to any of it.
How can content strategy help businesses?
Content strategy is powerful because it allows you to plan for future activities and target key audience segments. It also lets you create a content calendar to match the demand and types of content you’ll be creating. Related Article: How to create social media calendar? – Tips and Templates.
A content calendar is a document that tells you what you’re going to publish, when you’re going to publish it and who it’s going to be distributed to. An efficient content strategist will use a variety of research and insights to create a logical plan for the brand. You can use research tools to find trends in the industry, such as Google Trends, and use information about your audience to determine their habits and needs for content validity.
How can content marketing help businesses?
Content marketing is the fastest way for businesses to grow their business. It is effective because people want to learn about your products and services. The more people know about your product or service, the more sales you will get. By putting a little bit of extra effort into creating great crowd content, you will open a lot of opportunities for your business.
This is because your constant content attracts lots of attention. A content marketer will help your business gain popularity on search engines and social media channels. Content marketing is also the best way to tell your brand’s story. Your content marketing should tell a story about who you are and what your business is about.
Is content marketing possible without content strategy?
Technically – Yes. But that would mean you need to do everything from create, publish, and manage content without any guaranteed success. The work of creating content, generating interest in that content, and promoting the content would all be done on its own.
The reality is, content marketing requires the planning, strategizing, and execution phase of the process. Even for some of the best content marketers, the content strategy phase still makes up the majority of their time. There are some good ways to use content marketing without the content strategy step. But it might lead to some bad results. So, it’s better to take the good way and find a dedicated content strategist. The one thing you can’t do on your own is research, write, publish, and manage content.
SearcHound is a reliable content strategy agency. If you want to take your content marketing to the next level, you need to outsource the content strategy services. Content development and content filtering is something our content editor has complete expertise in. Reach out to us now and get a free quote for your project.