One of the most important decisions you will make in your branding strategy is deciding who will manage your social media manager. This person will be responsible for your brand’s reputation online, work on creative content and take your marketing strategies to the next level.
But the real question is what to look for in a B2B social media manager? To answer this question, we have created this blog to enlighten you with a few tips for hiring a perfect social media manager for your B2B business.
Top 8 must have skills for social media manager:
1. Experience
A big advantage B2B companies have over other industries is the opportunity to work with clients. That’s how they build up professional relationships and lead to much better customer service. So if you are looking for a social media manager portfolio, you need to look for a professional who can interact with the clients and already has experience in this skill.
This is the professional who knows how to talk to your potential clients every day. Build a rapport with them and engage in fruitful communication. Knowledge of how your clients use social media – should be included in your required skill set list.
2. Strong work ethic
Social media professionals should be passionate about their field. They should be able to multitask as well as stay on top of things and produce great content. A social media manager must be open to criticism. Social media is not just a marketing tool but an expressive platform for the people. It is a place where you can create a great dialogue with your audience.
In this regard, social media managers should be friendly and be willing to maintain work ethics in tough times. A good manager is the one who has an extensive background in customer service and support management. Communication and productivity is just as important for a social media manager to be able to make use of several social media platforms.
3. Empathy and understanding
Social media should always reflect your corporate values and brand personality. But if you aren’t sharing your story from the heart, it’s going to be hard for others to connect with you. Your social media manager should be the one to share your core beliefs and values. Plus, he/she should be able to show empathy and understand your brand’s target audience.
He or she will be able to relate to your employees, customers and even potential customers. Unbiased social media personality Your social media manager should be able to express opinions without injecting bias into the conversation. This person shouldn’t be afraid to share his or her opinion and they should know when to be neutral.
4. Expertise in social media platforms and trends
This person must have social media knowledge and expertise in all the popular platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, etc. This is absolutely necessary as new platforms emerge every year and the social media background trends are constantly changing. The ability to anticipate the needs of your target audience.
Your social media manager will listen to your market needs and address them. This is important if you are in a competitive industry or are trying to increase your brand awareness. People in the B2B industry trust word of mouth and businesses that speak the truth are more likely to be accepted.
5. Efficient
If you’re in B2B, you might be competing with thousands of brands out there. Your customers might use a variety of social media channels to learn more about your competitors, so you have to make sure that your company’s social media presence looks efficient. A good social media manager knows how to turn out a social media content that is both appealing and useful.
For example, along with your social media assistant your manager could post a variety of interesting pictures of your products, share useful insights about your company and write useful tips. If all of that goes well, you will create an attractive, active and enjoyable social media page for your customers. If you want your social media pages to be perfect, find the perfect leader.
6. Persistent
Who doesn’t like to see a potential business grow? When you have a dedicated manager for your social media account, they do everything to push your brand forward and help you achieve your goals. A passional manager won’t hesitate to do their work to make your business succeed. Willing to learn and understand the language of digital marketing.
They’ll always focus on understanding the needs of your customers and take them on in their own words. It doesn’t matter what type of company you are. A good social media manager always makes sure that your brand comes up on search engines for its potential clients.
7. Know the tools
Sort list candidates who have the most experience with the social media tools? You are going to need someone to help you analyze the social media performance for a quarter or month. You are more comfortable with a person who has been using the tool for years.
Hiring a social media manager should be a decision based on experience, skillset, understanding of your platforms. Social media isn’t just a role for a fresher, it requires experience, training and a willingness to learn and grow. Read 10 of the best social media analytics tools for marketers to find a good tool.
Summing up
If you are competing with your clients and your competitors to grow your brand, a reliable social media manager can take you to the next level. This person will also have a sense of your company and know what your strategy is. Be sure to work closely with them in order to create a symbiotic relationship and let them understand your company’s culture.
To learn more about social media content strategy guide for B2B companies keep reading!
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